The Lincoln Continental has a Manufacturer's Suggested Retail Price (MSRP) starting at $46,305, plus a $995 destination charge. Stepping up to the Continental Reserve comes with a sizable price increase starting at $59,870, and the Black Label is even higher at $70,205.

The Lincoln Continental has good ratings in terms of reliability. Consumer Reports gave the model a 4 out 5 reliability score, while J.D. Power gave the 2020 Lincoln Continental a 3.5 out of 5. Older models also scored high, with J.D. Power giving the 2017 Lincoln Continental a rating of 4 out of 5.

Standard driver assistance features include front and rear parking sensors, park assist, a rear view camera, and MyKey, which lets you set speed and audio volume limits for others driving your car. Available other great features include: 1. Anti-lock brakes. 2. Stability control. 3. Front-impact airbags. 4. Side impact airbags. 5. Ov